Event technology has spread to many different aspects of the event planning process and the attendee experience that we are seeing major shifts in the industry around several trends. New technology is being used to engage attendees, improve on-site check-in, and in many other elements of the event experience.
Gamification with Augmented reality
This is quite an immersive experience. With this, the offline and online world comes together and forms a perfect harmony, the technology blends perfectly with creativity here. The creatives trigger the interactive content on the user’s handheld devices. It is a standout trend where technology would be converging with physical fabrications to create a deeper brand experience for consumers. Brands will need to learn quickly how to meaningfully integrate AR into their communications, engagement and customer-service offerings and ensure that their use of emerging technologies enriches customers’ lives or answers a need.
Interactive VR technology
The VR headsets creates a virtual environment which is very close to reality. VR will give a new dimension to the future of the meetings industry. Marketers now can engage attendees with VR gamifications and host interactive 360-degree virtual meetings. It will help people attend shows as a VR attendee, a great opportunity to bring the complete attendee experience to those who are unable to travel.
Chatbots powered by AI
Advancements in conversational UIs and artificial intelligence (AI) in the events industry may not be as fast and impactful yet as in some other sectors, but these two technologies have the potential to redefine attendee experience and enable smarter event management for the organizers.
There’s an immense potential for smart chatbots in this space. Event participants have high expectations of their event experiences and they want the technology to add value, not complexity. Chatbots are a natural fit for the conference environment — they are easier to access for attendees since they don’t require an app download but still offer app-like functions.
Organizers, on the other hand, can leverage chatbots to deliver mass personalization at scale, saving time and money in the process. An AI-enabled event chatbot can act as an assistant to answer attendees’ questions on-demand, collect feedback, drive interaction, deliver personalized notifications, and more.