By: Rimma Boshernitsan
Phil Libin, the cofounder and former CEO of note-taking app Evernote, launched a startup studio called All Turtles with a vision to reorient people’s innovation towards products, and away from the conventional start-up model. As an avid science-fiction nerd, Libin believes in creating products for the future, and wants to liberate entrepreneurs’ creative energy, energy that is usually focused on starting a new company every time they come up with a brilliant idea.
A key lesson in this new model? First, develop something remarkable for our world. Let that be your work. Prototype, design, make mistakes, and start again. It is your responsibility to contribute to a better world, but it takes hard work, something Libin refers to as “rigorous optimism.”