Category Archives: Latest News

Many associations are either not using social media at all or are using it poorly – and in ways that discourage engagement from their members. We need to remember that people do business with people they know and trust. Social media, used well, can help your members get to know, like and trust you more. … Continue reading How Social Media Can Help Associations Achieve Their Membership Goals→

By Alex Damico – CIMGlobal MD – USA & Canada Like for-profit corporations, trade associations and professional societies need strategic plans. Plans define the goals and objectives of the organization which will lead to the fulfillment of their mission. Most not-for-profits have a 2-5 year strategic plan in place. These plans are typically developed by … Continue reading Walk Before You Run – Why You Need to Implement Strategy Before You Can Execute It?→