All posts by cimglobal

Time to Create Social Media Marketing Strategy for Associations

Social media and the digital world of marketing, in general, continue to be more and more effective every year. There are billions of potential members for your association. If you haven’t already, now is the time to create a social media marketing strategy. Here are a few handy tips. Identify the Best Platforms Behaviors and … Continue reading Time to Create Social Media Marketing Strategy for Associations

2020 Event Trends – How Will the Industry Evolve?

By Kaitlin Colston www.helloendless.com Just like that, we blinked and it’s time to talk about the 2020 event trends. You might be asking yourself, what will be shaking up the industry this year? How will the industry evolve? We have some predictions! This year we stepped it up and surveyed hundreds of #Eventprofs to weigh … Continue reading 2020 Event Trends – How Will the Industry Evolve?

Case Study: Discovering Indian Market

Society of Actuaries (SOA) Mandate: Efficiently and effectively manage the logistical support to the SOA team during their visit to India. The Challenges: SOA has visited India for several times in the past and has had less than satisfactory experiences with logistics and meetings being canceled at the last minute. The client wanted us to … Continue reading Case Study: Discovering Indian Market

Association Growth Goes Parallel with Engagement of Members

Do the engagement of members for your association means the growth? Of course, yes! Growth for any association no matter what it focuses on or who its target market is, growth is very important. If growth was easy, everybody would do it and the entire landscape of the world would look different. Growth isn’t necessarily … Continue reading Association Growth Goes Parallel with Engagement of Members

Reaching Over 200 Thousand Through Social Media Campaign

Global Water Security Conference for Agricultural and Natural Resources Date: 3 – 6 October 2018 Location: Taj Krishna Hotel, Hyderabad, India Mandate: To strategize and manage the entire social media presence, increase awareness and registration numbers The Overview: The conference was planned by The American Society of Agricultural and Biological Engineers (ASABE), in partnership with the Indian Society … Continue reading Reaching Over 200 Thousand Through Social Media Campaign

Learning, Training and Teamwork are Part of Our DNA

From the first moment that CIMGlobal was founded, in 1997, it filled a niche need and started developing association management, meeting management, and corporate activation services for the Indian and soon the global market. The company needed to expand and in 2014 Congrex Holland BV was acquired together with the local management – joining the … Continue reading Learning, Training and Teamwork are Part of Our DNA

How to Boost Association Membership

Robust membership is the core of every successful association, and membership growth is the goal of every association marketer. Targeted digital advertising has become the ultimate solution for today’s membership directors and marketers. Targeted advertising is a method of serving ads and other marketing messages to an audience you define. By controlling the parameters of … Continue reading How to Boost Association Membership