All posts by cimglobal

Drive Your Membership Successfully

‘Members are the backbone of associations’ – Members help an association to satisfy the main goals. Membership impel the association forward, so it’s nothing unexpected that expanding enrollment is a top objective for many associations. Network Brands overview of small staff association found that expanding participation beat the rundown of needs for 93% of respondents. … Continue reading Drive Your Membership Successfully

Build Successful Influencer Marketing Strategy for Your Events

Event marketing and influencer marketing are often thought of as two separate strategies. In recent years, however, they have become more and more intertwined, with influencers becoming integral to brand events and live experiences. Many companies are increasing their focus and shifting their marketing budgets to collaborate with influencers. Industry experts say that influencer marketing … Continue reading Build Successful Influencer Marketing Strategy for Your Events

Volunteer Opportunity: New Step for Your Association Membership

To get everything done the new way is to make your association’s volunteer opportunities sound enticing to members. Volunteer opportunities for members can make a stunning encounter about the association and give the way to amazing experiences for members. Such practice of involving members to volunteer will let the members know about the association more … Continue reading Volunteer Opportunity: New Step for Your Association Membership

Seven Telltale Signs That a Conference is a Scam

Author: David McMillin Website: pcma.org If some conferences are pure scams, why can’t their organizers be prosecuted or sued? The problem is not that simple, International Congress and Convention Association’s CEO Senthil Gopinath said. There is a big difference between predatory and fake, he noted, and that distinction plays a major role in the conference … Continue reading Seven Telltale Signs That a Conference is a Scam

How to Share Conference Learning with Your Entire Staff

By: Tara Puckey Website: https://www.asaecenter.org Small-staff associations don’t often have large professional development budgets, which means only one staffer will typically attend a certain conference. That’s why it’s important to have a strategy for sharing takeaways and newly acquired knowledge with the full team. Small-staff budgets don’t usually equal big staff professional-development funds, so it’s … Continue reading How to Share Conference Learning with Your Entire Staff

Importance of Good Landing Pages to Maximize Conversions

You might be wondering why you need to create separate, distinct pages that web visitors will be redirected to when they click on calls to action. After all, landing pages are time consuming to create, and you need a lot of them. You might be hoping that you can get away with not using them. … Continue reading Importance of Good Landing Pages to Maximize Conversions

The Event for Associations’ Growth: IAC 2019

India Association Congress (IAC) organized by Indian Society of Association Executives (ISAE) came with its 7th edition under the theme of “Interconnected World of Associations”. This edition of IAC addressed the issues faced by trade protectionism policies that are adopted by few countries but also shared the best practices of how associations can use their … Continue reading The Event for Associations’ Growth: IAC 2019