Your association’s event feedback is essential for progressing and making the changes that members want to see. But even when expecting the worst, sometimes-negative event feedback can take a toll on your association’s events and even its ego. All events will receive negative feedback once in a while. The important thing is to identify why someone felt dissatisfied with your event. It takes days, months and even years of strategic planning and budget saving to put on a great event. But all of that hard work can come crumbling down if your attendees are not satisfied no matter how much effort you are putting in.
While surveying your association’s event attendees is a must, taking that feedback- positive or negative and funneling it back into your events for positive change can be harder than it sounds. But there are a few ways you can ensure to turn your negative feedbacks into an opportunity for the better as your event planning continues in the future.
- Take every response seriously: Whether the event planner wants to face it or not, negative feedbacks come from the real attendees who have experienced your event as a whole and were not satisfied with the event. It is absolutely necessary that the association hears their attendees out and try to treat their answers with as much respect as those attendees with positive feedback. Taking the time to make that personal connection with attendees after an event is a great way to make them feel noticed, especially after they’ve had a subpar experience at your event.
- Refine your feedbacks to find the root problems: It seems like these days people will complain whenever they get a chance, and you don’t want those complaints to cloud your feedback vision. This is why sifting through your negative feedback and sorting it into high and low priority is a great idea for any association trying to tackle post-event problems. This is an easy way to see which feedback responses are legitimate and require the most care, and which can be set aside.
- Update audiences on new event changes: Releasing an announcement about your association’s updated events can help ease the minds of any past event attendees that might have had a less than great experience before. If they can see exactly where and how their past issues have been addressed and fixed prior to past events, you might have a better chance of getting them to attend events in the future. Think about easy sayings like, “You asked, we answered!” to make the announcement appealing to readers.
Negative feedback doesn’t have to be the end of your association’s event success but if you avoid letting negative feedback drag you down and instead work on turning that feedback into something positive, your association and its event attendees can see real change that works for everyone in the future.