C&IT’s international survey of nearly 2,000 MICE professionals has found that 69% of events were not covered by insurance amid COVID-19 cancellations. Just 6% of events were insured against COVID-19, while a quarter of people said they didn’t know whether or not they were insured. The figures were reflected fairly evenly across the UK, Asia … Continue reading Are event contracts changing forever?
It’s hard not to wonder what a post-COVID-19 world looks like for event agencies, producers, designers, and suppliers—but one overwhelming prediction is that experiential marketing will become highly digital. Who could disagree? As we had advanced live experiences with AR, VR, and streaming, these tech-focused tie-ins that were always viewed as “optional” will soon be … Continue reading Face-to-Face Events Will be More Powerful !