Category Archives: Latest News

Online marketing has always been an amazing source of low-cost engagement for associations. With strict marketing and advertising budgets to stick to, using sites like Facebook, Twitter and LinkedIn have been great to reach a large number of people without breaking the bank. And with your target audience right at your fingertips on social media, … Continue reading Decoding Facebook Ads for Associations→

By Alex Damico – CIMGlobal MD – USA & Canada Tell me if you’ve heard this one. It’s a member of a not-for-profit association staff talking to someone on the senior staff of that organization. “I was talking to one of our members today and they suggested we start doing (you fill in the blank … Continue reading Money Versus Mission→